Client
Who is the Client?
Ahmed Siddiqui is one of the founding members (product manager) at Marqeta and Branch, which are fintech startups worth $4B and $450M each.
Over 11,000 people read his Amazon bestseller payment book The Anatomy of the Swipe.
Visit
Strategy:
- Create a course
We helped Ahmed create a full course about payments with 7+ hours of video content.
After some consultations, we wrote lesson outlines and designed presentations.
After Ahmed recorded lessons with a webcam and a microphone, we edited each video.
You can check the course landing page here.
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- Measure interest and build hype with LinkedIn content
We created organic content for Ahmed, reaching over 37k+ people on LinkedIn and getting over 1000 new followers.
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- Create a funnel
We used Ahmed’s existing book on Amazon as a lead magnet for the main offer (the $997 course).
This allowed us to liquidate our customer acquisition costs in the frontend. Essentially, we’re getting customers for free for the course.
- Get traffic with Facebook & Instagram Ads
- Sell to companies
Besides selling this course to individuals, we reached out to fintech companies that could benefit from buying this course for training their employees.
This strategy has brought 3 financial companies that have bought copies in bulk (30-60 each).
Results
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